GOAL: For the K triennial show, Tosaf Group wanted to shift away from a traditional exhibit environment and have a functional space in which the company’s core messaging could easily be seen throughout the architecture and meetings could be hosted with ease in a casual and welcoming environment.

SOLUTION: In order to immerse expo-goers in the Tosaf brand while avoiding the tradition exhibition booth design archetypes, we created an informal, yet well-branded double decker hospitality environment to entertain guests and visitors.