GOAL: Brand expansion and lead generation for Palram which would immediately draw in new potential clients while keeping irrelevant demographics at bay.
SOLUTION: While it is quite challenging to bring in new clientele and weed out immaterial leads, we brainstormed with our sharpest team members and assets to come up with a revolutionary and FUN gaming station which would ultimately engage an entire tradeshow from beginning to end while simultaneously collecting data and producing a detailed report about each player. This resulted in 1014 leads in 3 days! 260 of these leads were decision makers and almost all potential clients! “The results were amazing!” – boasted our client.